Local SEO in Marseille: 5 Steps to Rank Higher on Google

Optimize your Google Business Profile (formerly Google My Business)
Make sure you’ve claimed your listing. Add a clear description, up-to-date opening hours, recent photos, and—most importantly—customer reviews. Businesses with positive reviews often appear ahead of others.
Work your location into key areas of your site
Let “Marseille” appear naturally in titles, copy, and meta tags. No need to overdo it—just state clearly where you are, who you serve, and the geographic context you operate in.
Publish locally focused content on your site
A simple post like “How to choose a photographer in Marseille” can attract qualified visitors. You can also showcase projects completed in specific neighborhoods or publish a guide to your industry in the region.
Earn links from Marseille-based sites
Local directories, partners, neighborhood blogs… The more sites around you mention your business, the better Google understands your local footprint. This “local linking” is a strong signal for your rankings.
Keep your details consistent across the web
Your NAP (Name, Address, Phone) must be identical everywhere: Google Business Profile, Pages Jaunes, Facebook, directories, etc. If something doesn’t match, Google may question the reliability of your listing.

Local SEO in Marseille: 5 simple ways to rank higher on Google