Complete SEO Guide 2025: How to Rank Your Website on Google’s First Page

The Fundamentals of Modern SEO

1. Understanding Search Intent

Google prioritizes search intent over exact keywords. There are 4 main types:

• Informational: how to do SEO
• Navigational: Google Search Console
• Transactional: buy SEO tool
• Commercial: best SEO tool 2025

2. User Experience (UX)

Core Web Vitals are key UX performance metrics:

• LCP (Largest Contentful Paint): < 2.5 s
• FID (First Input Delay): < 100 ms
• CLS (Cumulative Layout Shift): < 0.1

On-Page SEO

1. Keyword Research in 5 Steps

1. Initial keyword list
2. Competitor analysis
3. Long-tail keyword research
4. Difficulty assessment (via DA)
5. Grouping by intent

Recommended tools: Google Keyword Planner, Answer The Public, Ahrefs, SEMrush

2. HTML Optimization

Title tag:

<title>SEO Agency Marseille | Natural SEO | 1367 Studio</title>

Meta description:
Include keyword + call-to-action + unique value → 150–160 characters max

3. Hn Hierarchy:

<h1>Main keyword</h1> <h2>Subtopic</h2> <h3>Detail or long-tail keyword</h3>

4. Optimized Content:

• Complete: answers all questions
• Accurate: up-to-date information
• Engaging: readable and well-structured

Technical SEO

• Speed: WebP, lazyload, GZIP, CDN
• Architecture: clean URLs, sitemap.xml, robots.txt
• Responsive: mobile-first, smooth navigation
• Security: HTTPS, CSP headers, HSTS

Off-Page SEO

1. Link Building

Links to acquire:

• Editorial links
• Guest posts
• Resource pages
• Broken links

Good backlink = high DA + related content + real traffic

2. White-Hat Techniques

✔︎ Infographics, studies, press, partnerships
✗ PBNs, buying links, comment spam

3. Social Signals

Useful for visibility, authority, and referral traffic

Local SEO

• Google Business Profile: NAP info, categories, photos
• Citations: Yellow Pages, Yelp, professional directories
• Customer reviews: generate, respond, display on site

Recommended SEO Tools

• Free: Search Console, GA4, PageSpeed, Screaming Frog (free)
• Paid: Ahrefs, SEMrush, Moz Pro, Yoast Premium

Monitoring & KPIs

• Organic traffic: sessions, duration, pageviews
• Rankings: top 10 positions, progress
• Conversions: rate, leads, ROI

Advanced SEO in 2025

• Content optimized for AI and voice search
• Complete author pages for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Structured data, FAQs
• Short answers (50 words) in H2/H3

90-Day SEO Action Plan

• Days 1–30: Technical audit, Search Console, keywords
• Days 31–60: Content creation, UX, images
• Days 61–90: Link building, local SEO, monitoring + adjustments

Mistakes to Avoid

• Keyword stuffing
• Toxic links
• Duplicate content
• Missing tags
• Slow or non-mobile-friendly sites

Conclusion

SEO in 2025 rewards:

• User experience
• Demonstrated expertise
• Content consistency
• Technical quality of the site

At 1367 Studio, we successfully apply these rules.
Your site deserves to be on the first page. Contact us and let’s take action.